Monday, November 30, 2015
The 10X Hub
Below is a brilliant way for professionals to add value to clients in a coordinated holistic way...
Saturday, November 28, 2015
Tuesday, October 27, 2015
Join us at the edge
If you are working crazy hours, facing fierce competition and cash flow is often a nightmare - you are not alone
1000's of business owners across the country felt that way too, until they attended "The Edge", presented by '10X'. We'd like to invite you to join them.
It will be the most profitable 3 hours you've spent all year. It could also very well change your life.
Plus … learn how to tap into exciting Government initiatives to finance and fast-track your growth.
Monday, August 10, 2015
Monday, July 6, 2015
Why are group affiliated brands more successful than stand alone brands?
In an article by HBR, (https://hbr.org/2015/06/luxurys-talent-factories/) group fashion brands were three times as creative as collections made by independent competitors. (See the exhibit below)
The real source of the groups’ value says Andrew Shipilov, associate professor of strategy and an Akzo Nobel Fellow at INSEAD is the way they exploit their diverse business portfolios to offer rich learning opportunities to both managers and creative talent. This is why their brands excel at design and business innovation.
Within the group, there is a vibrant circulation of talent that allows them to spread knowledge and best practices, despite the sometimes intense rivalry between their brands.
Cross fertilisation of ideas is key :-
An example of LVMH - a brand house - To boost sales growth, the groups’ watchmaking companies started hiring marketing managers from their groups’ cosmetics and fashion companies.
These people were adept at developing stories that explain why a company created a particular model of watch and what the aspirations of its creators were. The ability to draw on deep brand-building and advertising expertise from other companies within their groups gives affiliated watch brands an advantage over independent watch companies, which have to hire it externally, often at a hefty price.
One executive reflected, “I’m responsible for a luxury watch brand in Asia. My team never had a CRM function, so I recruited an executive who had experience in CRM in fashion and cosmetics firms in our group. She brought the tools and the processes, as well as the knowledge about performance benchmarks. She helped our people change their mindset from being focused on the product to being more customer-oriented.” The new CRM systems improved the brand’s customer understanding and reduced its risks of stock buildup, since they provided quick feedback on market reactions to products. And the relationship-based approach the former fashion executive introduced has played an important part in making this brand one of the most-sought-after luxury lines in China.
10X provides this opportunity to SME’s and gives them the edge to compete, says Terry Kew, CEO of 10X. By forming mastermind groups (coaching clubs) which meet regularly and facilitated by an experienced chair (coach), SME’s can now exploit their diverse business’s to offer rich learning opportunities to both managers and creative talent.
Andrew Shipilov is an associate professor of strategy and an Akzo Nobel Fellow at INSEAD. He is the coauthor, with Frédéric Godart, of the June 2015 HBR article “Luxury’s Talent Factories”https://hbr.org/2015/06/luxurys-talent-factories as well as a coauthor of Network Advantage: How to Unlock Value From Your Alliances and Partnerships http://www.amazon.com/Network-Advantage-Unlock-Alliances-Partnerships/dp/1118561457/.Thursday, July 2, 2015
Venture Capital in Australia: Jack Ma of Ali Baba gives us a few gems
Venture Capital in Australia: Jack Ma of Ali Baba gives us a few gems: Jack Ma of Ali Baba is a legend - listen to this amazing interview - If you are 20-35 - just do it! Take risks , fall down, get ba...
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