Know your numbers

This is a great post by my friend Alan Miltz 

So many brilliant entrepreneurs I meet confess the same thing:  💬 “Finance feels like a foreign language.”

The truth? It doesn’t have to.

The most successful founders don’t try to become accountants. They learn how to interpret numbers the way a pilot reads an instrument panel — simply, clearly, and with focus on what matters most.

Here’s a starting point:

 ✅ Cash flow — how much is coming in and going out

 ✅ Gross margin — how profitable your product or service really is

 ✅ Debt vs equity — the fuel behind your growth

When you strip away the jargon, financial fluency becomes one of the most empowering leadership skills you can build.

Would you like to interpret numbers so you can focus on what matters most? 

What are the 6 factors underlying your cash coming in ?

1. Your customer base x 2. Retention 

Plus 

3. New customers x 4 Conversion

=

Total customers

X

5. # of times that buy per year 

X

6. Price per transaction 

=

Equals total sales 

A small change in any of these factors can increase your sales exponentially .

A tiny 1pc change in each of these factors factors can help you create exponential growth 

I have built a model that will calculate scenarios with assumptions 

Would you like to spend 30 minutes with me - and I will do this with you for free 

Or

I can send you the model for you to fill in