The Best Referral is from your Clients - speak to them - meet with them - listen to them

Great reminder  from Ed Chan  at Wize Accountants - talk to your clients 

Accountants are busy - but most are looking for more of the right clients and are keen to grow.

One of the best sources of warm prospects are from your client base... and the best way to do that is to communicates for collaborate with them. 

It’s more than completing their work and getting them to sign their BAS or tax return.

It’s about building a relationship with them 

Getting referrals really starts with getting more face-to-face time with your clients and the best way to do this is to speak to them  about their results and not just send the completed work for signature.

Be interested in their business - and think about how you can add value by potentially referring them to someone .

Call them for a tax planning meeting prior to finishing their work and  take them on the journey instead of just completing their work and sending it to them in the post/email.

#10X #bbgforum #10Xforum #referron 

10 Strategies to Thrive and Survive in a Recession

1. To avoid losses , cut costs quickly and deeply.... unless there is a planned strategy for growth 
2. Eliminate pay increases, but retain incentives (if affordable).  It is not unheard of for leaders to request the entire company take some degree of pay cut (usually a higher percentage for higher paid employees) with reductions in their own pay leading the way.
3. Accumulate “fruit on the sideboard”  (a cash war chest)
4. Renegotiate their vendor agreements
5. Cash Flow Cash Flow Cash Flow 
6. Watch Accounts Receivable closely, account by account, and politely but crisply cut off customers who don’t pay or chronically late pay. Manage inventory and potentially delay paying creditors. Create a great relationship with your bank and shareholders 
7. Come up with creative new solutions and services, and go to market strategies and marketing campaigns which attract and address the three top concerns of decision-makers: cutting cost, reducing risk and driving Revenue.
8. Spend on demand generation. Invest more, sooner, in marketing and selling in the face of a recession than do the lower performers.
9. Leaders get  out in front of employees, customers and prospects more frequently and visibly. Make a reason to visit the other businesses in your building 
10. Your family and health is most important 

The 4 key drivers of a succesful business

From Brenton Ward 

In order to make serious headway and transform our fledgling business into a successful, profitable enterprise, we realized that we had to learn the precise drivers of a successful business. 

It took some time and research but we eventually worked out that the four key drivers listed below are behind every profitable business — regardless of the industry: