Has you or your business reached a ceiling?

Your business can scale ..... but no matter what you do ..... you can’t get past that “ceiling” or “lid” of revenue.... the number of clients that you can serve..... the profit you can make......

What is that constraint ? 

You have a great business .... and you see businesses not as good as yours - scale nationally or globally and sell for 100s of millions of dollars and even reach that unicorn! 

How do you smash through that barrier ????

There’s a magic formula - a recipe for success - a system - ..... what is it and how can You  get it? 

Michael Sheargold shares with us in the 10X Edge - that your business is a reflection of you - and won’t reach the heights greater than the leader. 

Let me share with you a story that may give you an insight - it certainly has been an eye opener for me - and when I saw “The Founder”  with Tom Hanks acting as Ray Kroc .... I could totally relate to him!!!

the Ray Kroc - McDonald’s  Story 

Ray saw the opportunity to duplicate and scale globally a hugely successful restaurant - run by the McDonald Brothers - the brothers  had the systems - but did not have the vision to grow. Ray got the rights - paid out the brothers a relatively insignificant sum upfront and a downstream set of payments ..... and built Mcdonalds .

Ray broke through the leadership lid - and eventually paid out the brothers for a fraction of its worth .

Insight 1 

A business will only grow to the vision of its leader ..... or to the lid of its leader ..... 

Behind the Golden Arches - Ray Kroc - the character 

1. Super salesmen - was 52 years old , broke, had a vision , got a break 
2. Surrounded himself with the best people with no restaurant experience - blue ocean strategy - we will innovate faster than we will copy 
3. They were not in hamburger business - they were in real estate business - owning promo commercial real estate - his finance guy came up with the idea and gave him the model .... of buying the property and leasing it to the franchisee . Ray saw it as a way to control the franchisee - to ensure he would follow the process 
4. Was he delusional - was he the maladaptive dreamer? 

Michael Gerber the Emyth - talks about how Ray Kroc became successful

Insight 2 Vision and Chutzpah 

A 52 year old peddlar - selling  milkshake machine to McDonald’s  and came out with the rights to a franchise .....

Insight 3 :- building a system that will scale

 - working on not in - from 30,000 foot! 

You got to get out of the world to transform 

Worked on not in the business .....

Thousands went in hamburger business - not going anywhere - no growth - 

Ray Kroc Created a franchise prototype - worked on it. McDonald’s built to grow  - Infallible turnkey system 

Kroc could see from 30k feet the System - hiring kids with minimal wage - providing hamburgers - 

The system works - so you don’t have to 

Insight 4. Have great people around you 

The genius was buying the corner blocks and leasing it to franchisees - listened to his team - incorporated into model 

Insight 5 -it’s not about the system - it’s about innovating 

oneco - it’s about smashing  through the lid - it’s about having a purpose - a vision that you can see, taste and smell - and get other people to believe 

Oneco - it’s the brand - it speaks it says it performs it produces it 

Ray Kroc could see the system. The design of oneco. The yellow arches on every prime block 

It Stands alone and is seperate  from all others - the brand the company that stands alone 

Do you think Ray Kroc was destined to succeed - or do you think much of his success was based on circumstance??