Some great LinkedIn insites from LinkedIn guru - Adam Franklin https://www.linkedin.com/posts/adamfranklin_business-blogging-marketing-ugcPost-6680661151656882176-q3wB
⫸ IS BUSINESS BLOGGING IMPORTANT?
In my opinion YES. Because it will position you an authority on the subject matter, and you're building a digital asset that will help attract people to your business.
But it doesn't need to a massive time burden, and is still effective even if you don't enjoy writing.
⫸ START SMALL:
Begin with just a handful of useful articles answering frequently asked questions from prospects and clients. This way you can refer people to the blog (and save yourself time answering the same question over and over). Plus others may discover your post and be introduced to your business.
⫸ IF YOU DON'T LIKE WRITING:
Record short videos and get them transcribed with Rev.com or Otter.ai. This makes the process very easy even if writing doesn't come naturally. That video and transcript can then be posted on YouTube, Facebook, Instagram and LinkedIn.
⫸ RE-PUBLISH THE ARTICLES:
Take your original blog article and post it on LinkedIn and Medium, and possibly even Quora or other business blogs that accept syndicated content.
⫸ WHAT ARE YOUR THOUGHTS?
Is business blogging important to you? Why or why not?
Let me know below.
#business #blogging #marketing
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