In my opinion YES. Because it will position you an authority on the subject matter, and you're building a digital asset that will help attract people to your business.
But it doesn't need to a massive time burden, and is still effective even if you don't enjoy writing.
⫸ START SMALL:
Begin with just a handful of useful articles answering frequently asked questions from prospects and clients. This way you can refer people to the blog (and save yourself time answering the same question over and over). Plus others may discover your post and be introduced to your business.
⫸ IF YOU DON'T LIKE WRITING:
Record short videos and get them transcribed with Rev.com or Otter.ai. This makes the process very easy even if writing doesn't come naturally. That video and transcript can then be posted on YouTube, Facebook, Instagram and LinkedIn.
⫸ RE-PUBLISH THE ARTICLES:
Take your original blog article and post it on LinkedIn and Medium, and possibly even Quora or other business blogs that accept syndicated content.
⫸ WHAT ARE YOUR THOUGHTS?
Is business blogging important to you? Why or why not?
#Chutzpah, # Change ,#Action #Vision , #Franchising, #Systems,the value of a #brand
Anthony James posted a great Insite today that popped up a day after I was having a conversation with my colleague and friends Bill Mclellan about the opportunity to buy a franchise and how to look to do something different post Covid.
“Be willing to see the impossible change. Consider things you never have before. Blow the lid off your life.”
“Envision and live life without limits! - Eunice C “
Learn from those who have done it before and became successful
John Maxwell in his book - the 21 laws of leadership - a must read - talks about “breaking through “ the leadership lid.
The dude - Roger Bannister - who broke the 4 minute mile - no one had Don this - once he did - and people saw that it could be done - many people broke through
Experiment of bees - put in a jar -with lid. - when lid was taken off over a few days - bees could not leave the jar - they were conditioned that there was a lid there.
The dude who “started McDonalds “ - Ray Kroc did a deal with the McDonald brothers - he saw a vision - the brothers did not want to change from their one store - but eventually they agreed
The McDonald’s Story
Taking Action
Kroc’s story is about vision, persistence and chutzpah - he was selling milkshake makers to restaurants - business was failing - he landed a whale - McDonald’s - whose business was growing - and who kept on ordering more shakers.
Kroc saw a vision - left his job - to partner with them to build franchises
When Kroc had created 6 franchises he bought them out ....and paid them each $1m and a small royalty .
He pivoted - left his deadend job and state and started again - major change
Made a partnership with brothers to franchise in 1955. In 1961, he bought the company for $2.7 million, calculated so as to ensure each brother $1 million after taxe - plus 0.5pc royalty - they had no regrets!
Standards , systems, franchise system - resulted in annual sales of $8b in 1983!
Ray Kroc fortune of $600m at time of death in 1984
Married to
Ethel 1922-1961 - 39 years
Jane 1962-1968
Joan 1968 - time of his death 1984
At time of Joan’s death in 2003 - she left her $2.7b estate to charities - $1.5b to Salvation Army to help under priviliged
Richard McDonald died leaving a will of $1.6m
The Value of the brand
“The one thing that makes McDonald’s special - not just the system - that glorious name .... “
About the McDonald’s Franchise
About the franchise - who makes the money ? Become a franchisee or be a part of the franchisor - An investor or a worker ?
They both do ok!!!!
The franchise deal
$1m - Sales $2.7m pa - yearly profit of $150k - 6pc net
Contributes innovation and products
$45k up front and - rental fee 10pc And 5pc franchise - 2014 $24b revenue - $20b franchises
McDonald’s - the Franchisor makes the bulk of the money
The franchisee huts himself a job
Ray Kroc and the McDonald’s Insite
The McDonald brothers were busy - they made the best burger and the systems- they did not have the DESIRE or VISION to expand ....
It took another to blow the leadership lid and expand the vision
Some Comments from Anthony James’s article about breaking the leadership lid
This is great and inspiring Anthony J James we have to believe in ourselves and try new adventure, we have to trust and enjoy them, we can grow when we leave our comfort zone which is dreams killer to embrace new things ,keep motivating people around the world
Syveda J - a lecturer from India
Absolutely... if at all we are willing to see the impossible change, we need to change our mindset, broaden outlook, be insightful and change the way we normally think... we need to consider things we never came across before, we need to think out of the box... we need to take the risk and just let things happen as per the plan...
And
In another article he wrote
our actions are driven by the situation... generally, nobody hurts others intentionally... it's the situation, that makes one behave in a certain way. Emotional intelligence, is all that is needed, in such a situation. People who possess such a quality definitely show maturity to deal with the situation where others hurt them, intentionally or unintentionally... we need to be empathetic and definitely, mature, to understand people and their situation...
Clare Evans
Seeing the #change makes the #impossible #possible
The #problem in the #past is that #people seem to have #lost their #vision as well as #lost #sight of the #real #problem at #hand.
#micromanaging #largescale #globalproblems will never be #successful.
#identify the #rootcause then find the #system for the #solution.
