10 Strategies to Thrive and Survive in a Recession

1. To avoid losses , cut costs quickly and deeply.... unless there is a planned strategy for growth 
2. Eliminate pay increases, but retain incentives (if affordable).  It is not unheard of for leaders to request the entire company take some degree of pay cut (usually a higher percentage for higher paid employees) with reductions in their own pay leading the way.
3. Accumulate “fruit on the sideboard”  (a cash war chest)
4. Renegotiate their vendor agreements
5. Cash Flow Cash Flow Cash Flow 
6. Watch Accounts Receivable closely, account by account, and politely but crisply cut off customers who don’t pay or chronically late pay. Manage inventory and potentially delay paying creditors. Create a great relationship with your bank and shareholders 
7. Come up with creative new solutions and services, and go to market strategies and marketing campaigns which attract and address the three top concerns of decision-makers: cutting cost, reducing risk and driving Revenue.
8. Spend on demand generation. Invest more, sooner, in marketing and selling in the face of a recession than do the lower performers.
9. Leaders get  out in front of employees, customers and prospects more frequently and visibly. Make a reason to visit the other businesses in your building 
10. Your family and health is most important