What is you unique value proposition (UVP)

Inspired by Alessio CONERDI  of Schneider Electric https://www.linkedin.com/pulse/crazy-quest-superior-profitability-alessio-conerdi

Operational Efficiency is key - but that should just gives you a seat at the table!!

Being really good at what you do and operationally effective (OE) should be a given in any business. 

If you design, produce and sell your products and services more efficiently than your competitors, you can reap big advantages. 

But the problem with OE is that it can be easily emulated. Sooner or later your rivals will catch you up with that, leading to price wars and to zero-sum competition... and this competition will be mutually destructive! 

To position your business strategically in your industry you need more than just being "the best", you need to be unique!

What is your sustainable competitive advantage?What is distinctive and unique about your company?

What are you doing different from your competition?

Some questions to ask... (thanks to Brian Sher of the Fortune Institute)

• what is preventing customers to deal with you?
• What are their fears?
• What is their pain point?

If you can answer these questions - it could go a long way to creating your USP! 

So if your business isn't giving you the strong return on investment you were hoping to get, maybe it's time to rethink about your strategy and what your company does that is uniquely valued by customers.

What is your Unique Value Proposition? 

 (Feel free to comment below )

Do you ever do a check of your Business Model? Every 6 months? Annually? Or Hardly Ever?

Great Insite from Jeff Gordon - who  just gets it https://www.facebook.com/jeff.gordon.3760430

What are your average monthly leads?

What is your average monthly conversion rate?

What is the average number of monthly transactions per client?

What is the average spend per customer?

What is your average total revenue?

What is your average monthly net profit percentage?

What is your average net profit figure?

Do you have this information on an XL template that you can adjust?

Step 1

Identify what those kpis are that are going to help build your business.

If you are  “your own boss” and looking for a job or business client

....

How many existing clients do you have ?

What is your retention rate?

How many leads contacts do you call a week?

What is your conversion rate ?

What is the price of your product? 

How many time a year does your client pay you?

For each of the above Questions ....... what strategies  are you implementing to move those dials to increase your sales?

If you want to grow - and increase your sales ..... remember ..... it’s a formula........

We have created this formula which you can download for free https://bsi.skillsoptimiser.com/BusinessHealth/ . (Together with a breakeven calculator and a cash flow calculator) 

You can also download the 76 strategies  you can use to move those dials for a one off nominal fee of $49.95  (used to be $900 per month ) 

11 fears every entrepreneur needs to overcome

Thanks Wayne Donnelly 

FEAR! 

How has it held you back?

What opportunities would you pursue if you overcame fear ?

Here is a list of fears that many entrepreneurs experience. Do you have one of these or something else?

If you experience FEAR , I have good news for you.

That horrible, “knot in your guts”, “sweaty palm”, “head throbbing” , “where can I run to”, “filled with dread”, “lm going to die”, type of feeling.

You weren’t born with it. (Babies Only have fear of loud noises and fear of falling).

All of our fears we had to learn. It’s just a pathway in your mind.

If we learnt it, it means we can learn another response.

In my experience, in the world of behavioural change, “FEAR” is fairly straightforward to adjust. Those pathways in your mind can be rewired so you have access to an empowering resource within you.

Your unconscious mind is amazing!

To learn more about how to tap into the wonderful resources within you.. to overcome your fears...message me for a complimentary 20 min WOW session 

Have a fearless Monday!

And here are the other 3 fears

- being wrong

- not being good enough

- saying no

 #thinkandgrowrich #successmindset #alteredstateofmind #powerofyourunconsciousmind #humanpotential #overcomefear  #conferencespeaker #keynotespeaker #fearlessentrepreneur

Paul Lange

JAMES STANTON

The 5 steps to achieving a Miracle

Inspired by the Syntropic Guru Christine McDougall - christine@syntropic.world

Miracles usually arrive in small, plain packaging, looking like nothing. 

A kind word, an obscure offer, a sudden change that leaves us gasping for security. They rarely look like a miracle until much later….

Miracles and synchronicities are part of being in flow with the Universe of your life. We are all connected….the force can indeed be with us when we are with it. 

 We are Jedi in training, if we choose.

How to achieve miracles :- 

1. DESIRE

Feel into what you desire with the whole of your being, absent any clinging, needy, parasitic type energy. 

You cannot desire that someone else does something for you for they are not yours to control. 

You can desire a future that has you show up differently towards its creation.

Desire is about how you react to a situation - you are in control how you feel and what you want to do.... where you are at the moment and your current situation - you cannot control - how yo react to that situation is totally your choice

• Glass half full half empty
• Gratitude 
• Mindset 

2. GOAL SETTING OR INTENTION SETTING

Once you have that burning desire to do something - formulate an intention to do it.

Develope a plan on how to get there - and then form long term, medium term and short term goals , strategies and tasks . (Christine rather talks about creating an intention )

Effectively create a roadmap on how to get there. 

When you build a house, ideally you get an architect to build a detailed plan with instructions on how to build the house... step by step

The reality is this... you do not know what the future holds... so your goals are based on assumptions of what you have learnt from the past .... and invariably shit will happen.... 

but here’s the thing... 

Life is not about achieving your goal, it is about the courage to go for it with your whole heart, and in the process do far more than you would ever have. 

Go ALL-IN as its foundational energetic. Not a partial IN, holding a card ‘in-case’.

In reaching for the stars you might discover Jupiter.

3. Precession 

In between setting your goals  and achieving them all of life happens. 

If your goal (or intention) is to run a marathon - You might get injured, a whole host of unforeseen events might happen that changes the course of your goal.

If you are attached to running the marathon, you might then find myself deeply upset if it does not happen. 

If you give everything towards the intention, if You do the training, give it your best, hold the intention with love and clarity, know that you have left nothing off the table..no matter what happens, You will be happy with the outcome. You had a goal to love the race and have a good time.  

The 90 degree side effects of health , right weight, meeting people, being healthier, fitter and happier is the side effect of the goal.

Or to say it another way…a goal sets up precession. 

Precession is the effect that occurs at 90 degrees to the goal. 

Precession is where the juice is. Go for the precession. 

By going for the precession you are also going for something that is likely to be far bigger than you are. 

4. Limit your intentions to a few….or one..

If your list is large, consider which is the ONE, that if you hold this, many of the others might also occur. Your self deception commonly seeks for you to create too much to do, and then you do not much well, or at all.

( Big fault of mine)

5. Take action and go with the flow 

Proceed and adjust as the ecology of your life 

occurs. Be in the flow -Rigidity makes you brittle. There is likely to be one thousand and one ways to achieve your intention. Be open to 

The Miracles

Recognise the miracles that are occurring and be grateful to the universe for making it happen. 

Miracles are happenning every moment - it is up to you to recognise and be grateful for them.

Being part of a miracle is totally about how you look at things.

See you on the flip side of the 20’s

Referron fixes  v2 

Connect page

“New contact”

“Send business card”

“Connect”

Should default to this screen 

Connect page should be on one page - currently you have to move up and down  to connect 

Message - should be included in sms to user

sms (and ideally email ) should say

Hey (name) great to connect. Looking forward to collaborate. (Message) Please download my business card to your phonebook https://members.referron.com/bsivc regards (user)

There should be a button to identify whether you want to send to recipient or to save to phone book 

When press connect button - this gets added as a connection and to activity summary 

Would be cool to have a template button that goes to a series of templates for message (same for referral message) (next stage) 

Hamburger index should be as follows 

My profile

Photo goes upside down - needs to be fixed

There should be a line for linkedinprofile -

This should upload your business card https://members.referron.com/bsivc

Connection page 

Add new connection - link to connect /send business card page - 

Should be cached for speed with a button to sync to server 

This should be updated with new connections and referrals (it currently does not do that ) - is it cached?

Business card summary

Is good for now - as connections have last 20 transactions - refer goes to connections page 

Refer page 

Templates for message - cool to have 

Need to have choice to send to seeker or send to business 

When you refer - it goes to connections page

 - new contact - linked to send business card 

When referring from phonebook

Change add new contact to add to referral 

Add to activity summary

When a referral is made - add sender and business to activity summary 

Connections on the go (game changer)

Next phase

People in room press “connections on the go “- and those that have also pressed connections on the go - will be populated on a list - people can then add those connections to referron .... this would be added to connection summary (game changer)

Bump - if they have activated connections on the go / they can bump phones to add each other (linked use qr code - not great experience) 

Rating and Search function for people -cool (next phase)

Monetising activity report - premium version - (next phase)

Once app is good - when someone signs up - option to go to phonebook

“Hey name, click here to download referron and upload your profile - so I can rate you and refer you business .... best (user) 

How effective is Email Marketing? How do you do this effectively?

If you’re not using email marketing to reach your target audience, you should be. 

Email marketing is one of the most powerful forms of marketing today, and when used with a social media campaign, and a clear idea of your #bamfam - your marketing results can be exponential!

Email marketing (EDM campaigns)  allows you to connect with customers, clients and other businesses in a personable and effective manner.

According to Small Business Trends, 54% of SMEs were open to receive email information on brands they were interested in!

If you give customers what they want - you will get what you want! 

Below are 5 things that you need to know when creating an effective email campaign? 

Have a clear plan of your “funnel”

What is your #Bamfam (book a meeting from a meeting).

Don’t try and sell anything until you build trust .

Be clear on what you want your Prospects to do?

What is the objective of your email campaign? 

Be prepared to connect with them 25 times before building enough #klt to make them buy!!

If you give people what they want and you will get what you want!

Who’s My Audience?

Be extremely targeted. The more you segment your audience identifying their interests - the more powerful the campaign.

We use campaigner that creates lists of people that are interested in what you have to say!

If you have people following you on social media , Facebook or LinkedIn - get their emails through giving them exceptional value if they subscribe to your tribe! 

segment segment segment 

Based on factors like age, product preferences and lifestyles create content that fits the parameters of those things.

If you give customers what they want - you will get what you want! 

Keeping a Content List:

Create or source great content and offers and events that you can share with your Prospects.

Communicate the greatest amount of information with the fewest amount of words possible. 

Consistency:

What is the rhythm of the information you communicate? What’s the flow of your key messaging?

Establishing a regular cadence or rhythm will let your audience know when they should expect curated content. 

Feedback Cycles and Metrics

Analyse the data 

• Some Important metrics:
• Open Rate (Don’t stop there)
• Click-Through Rate (Response rate to links & CTAs)
• Unsubscribe Rate and Compliant rate (those who dropped off)
• Conversion Rate (Those who completed the desired action)
• Number of views
• Bounce Rate
• Forward Rate

Following these metrics in more depth and detail will unveil the performance of your emails. They will show you what times, type of content and messages that your consumers or clients respond to the most. Regularly check these insights to improve how your email marketing performs.

How did Kevin Plank launch a $5b fashion brand - now one of the biggest global fashion powerhouses?

What was the 10X factor ?

1. Kevin was passionate about football and built a Rolodex of 50 nfl stars 
2. He identified a need - Wearing cotton T-shirt under his pads was uncomfortable, and always wondered why no one ever made an alternative to a short sleeve cotton T-shirt in the summer and a long sleeve cotton shirt in the winter. “I wanted to build the best T-Shirt in the world for football players” said Kevin 
3. Innovated - Tested synthetic material to make compression shorts and tops and made his first six or seven prototypes and tested them on his teammates . 
4. 500 T-shirts were custom-made. Mr Plank then sent three to each of his nrl mates saying “if you like this, try it. And if you don’t like it, please give one to the guy in the locker room next to you.”
5. Turnover growth - $25k - $160k - $585k - $7m - $440m in 2005 - $1b in 2010 - $5b now 
6. UnderArmour became a brand  - an ethos - an idea - and you can’t kill an idea 

What’s your 10X factor ?