Referron : Become a founding member of our business builders ...

Referron : Become a founding member of our business builders ...: If you'd like to attract a lot more referrals in your business, join us for drinks

Live events are big business

A report from Eventbrite projects 80% of millennials will attend a live ticketed event this year, leveraging an estimated $1.3 trillion in spending power and point to a surge of millennial entertainment spending in 2016, primarily through non-traditional channels.

 

The Eventbrite report centers on the larger Economy Of Experience. 

Millennials value experiences over “stuff,” are more afflicted by FOMO, and thus more inclined to spend money on live events, concerts, plays, festivals, races, and parties. 

Also, a majority (78%) plan not only to spend more on events in 2016, but to do so instead of on material goods.

The 10X Hub

Below is a brilliant way for professionals to add value to clients in a coordinated holistic way...

Venture Capital in Australia: Join us at the edge

Venture Capital in Australia: Join us at the edge: JOIN US AT THE EDGE

Join us at the edge

If you are working crazy hours, facing fierce competition and cash flow is often a nightmare - you are not alone 

1000's of business owners across the country felt that way too, until they attended "The Edge", presented by '10X'. We'd like to invite you to join them.

It will be the most profitable 3 hours you've spent all year. It could also very well change your life.

Plus … learn how to tap into exciting Government initiatives to finance and fast-track your growth.

FIND OUT MORE

Sparkmag: Spark - August 2015 Edition

Sparkmag: Spark - August 2015 Edition

Why are group affiliated brands more successful than stand alone brands?

In an article by HBR, (https://hbr.org/2015/06/luxurys-talent-factories/)  group fashion brands were three times as creative as collections made by independent competitors. (See the exhibit below)

The real source of  the groups’ value says Andrew Shipilov, associate professor of strategy and an Akzo Nobel Fellow at INSEAD  is the way they exploit their diverse business portfolios to offer rich learning opportunities to both managers and creative talent. This is why their brands excel at design and business innovation.

Within the group, there is a vibrant circulation of talent that allows them to spread knowledge and best practices, despite the sometimes intense rivalry between their brands.

Cross fertilisation of ideas is key  :-

An example of LVMH - a brand house - To boost sales growth, the groups’ watchmaking companies started hiring marketing managers from their groups’ cosmetics and fashion companies.

These people were adept at developing stories that explain why a company created a particular model of watch and what the aspirations of its creators were. The ability to draw on deep brand-building and advertising expertise from other companies within their groups gives affiliated watch brands an advantage over independent watch companies, which have to hire it externally, often at a hefty price.

One executive reflected, “I’m responsible for a luxury watch brand in Asia. My team never had a CRM function, so I recruited an executive who had experience in CRM in fashion and cosmetics firms in our group. She brought the tools and the processes, as well as the knowledge about performance benchmarks. She helped our people change their mindset from being focused on the product to being more customer-oriented.” The new CRM systems improved the brand’s customer understanding and reduced its risks of stock buildup, since they provided quick feedback on market reactions to products. And the relationship-based approach the former fashion executive introduced has played an important part in making this brand one of the most-sought-after luxury lines in China.

10X provides this opportunity to SME’s and gives them  the edge to compete, says Terry Kew, CEO of 10X.  By forming mastermind groups (coaching clubs) which meet regularly and facilitated by an experienced chair (coach), SME’s can now exploit their diverse business’s to offer rich learning opportunities to both managers and creative talent.

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Andrew Shipilov is an associate professor of strategy and an Akzo Nobel Fellow at INSEAD. He is the coauthor, with Frédéric Godart, of the June 2015 HBR article “Luxury’s Talent Factories”https://hbr.org/2015/06/luxurys-talent-factories as well as a coauthor of Network Advantage: How to Unlock Value From Your Alliances and Partnerships http://www.amazon.com/Network-Advantage-Unlock-Alliances-Partnerships/dp/1118561457/.