Monday, December 30, 2019

The 5 steps to achieving a Miracle

Inspired by the Syntropic Guru Christine McDougall - christine@syntropic.world




Miracles usually arrive in small, plain packaging, looking like nothing


A kind word, an obscure offer, a sudden change that leaves us gasping for security. They rarely look like a miracle until much later….


Miracles and synchronicities are part of being in flow with the Universe of your life. We are all connected….the force can indeed be with us when we are with it. 


 We are Jedi in training, if we choose.


How to achieve miracles :- 


1. DESIRE


Feel into what you desire with the whole of your being, absent any clinging, needy, parasitic type energy. 


You cannot desire that someone else does something for you for they are not yours to control. 


You can desire a future that has you show up differently towards its creation.


Desire is about how you react to a situation - you are in control how you feel and what you want to do.... where you are at the moment and your current situation - you cannot control - how yo react to that situation is totally your choice

  • Glass half full half empty
  • Gratitude 
  • Mindset 



2. GOAL SETTING OR INTENTION SETTING


Once you have that burning desire to do something - formulate an intention to do it.


Develope a plan on how to get there - and then form long term, medium term and short term goals , strategies and tasks . (Christine rather talks about creating an intention )


Effectively create a roadmap on how to get there. 


When you build a house, ideally you get an architect to build a detailed plan with instructions on how to build the house... step by step


The reality is this... you do not know what the future holds... so your goals are based on assumptions of what you have learnt from the past .... and invariably shit will happen.... 


but here’s the thing... 


Life is not about achieving your goal, it is about the courage to go for it with your whole heart, and in the process do far more than you would ever have. 


Go ALL-IN as its foundational energetic. Not a partial IN, holding a card ‘in-case’.


In reaching for the stars you might discover Jupiter.

3. Precession 


In between setting your goals  and achieving them all of life happens


If your goal (or intention) is to run a marathon - You might get injured, a whole host of unforeseen events might happen that changes the course of your goal.


If you are attached to running the marathon, you might then find myself deeply upset if it does not happen. 


If you give everything towards the intention, if You do the training, give it your best, hold the intention with love and clarity, know that you have left nothing off the table..no matter what happens, You will be happy with the outcome. You had a goal to love the race and have a good time.  


The 90 degree side effects of health , right weight, meeting people, being healthier, fitter and happier is the side effect of the goal.


Or to say it another way…a goal sets up precession. 


Precession is the effect that occurs at 90 degrees to the goal. 


Precession is where the juice is. Go for the precession. 


By going for the precession you are also going for something that is likely to be far bigger than you are. 



4. Limit your intentions to a few….or one..

If your list is large, consider which is the ONE, that if you hold this, many of the others might also occur. Your self deception commonly seeks for you to create too much to do, and then you do not much well, or at all.


( Big fault of mine)



5. Take action and go with the flow 


Proceed and adjust as the ecology of your life 

occurs. Be in the flow -Rigidity makes you brittle. There is likely to be one thousand and one ways to achieve your intention. Be open to 


The Miracles

Recognise the miracles that are occurring and be grateful to the universe for making it happen. 


Miracles are happenning every moment - it is up to you to recognise and be grateful for them.


Being part of a miracle is totally about how you look at things.






See you on the flip side of the 20’s

Sunday, November 24, 2019

Referron fixes  v2 


Connect page


“New contact”

“Send business card”

“Connect”


Should default to this screen 



Connect page should be on one page - currently you have to move up and down  to connect 


Message - should be included in sms to user


sms (and ideally email ) should say

Hey (name) great to connect. Looking forward to collaborate. (Message) Please download my business card to your phonebook https://members.referron.com/bsivc regards (user)


There should be a button to identify whether you want to send to recipient or to save to phone book 



When press connect button - this gets added as a connection and to activity summary 


Would be cool to have a template button that goes to a series of templates for message (same for referral message) (next stage) 






Hamburger index should be as follows 





My profile





Photo goes upside down - needs to be fixed

There should be a line for linkedinprofile -

This should upload your business card https://members.referron.com/bsivc



Connection page 





Add new connection - link to connect /send business card page - 


Should be cached for speed with a button to sync to server 


This should be updated with new connections and referrals (it currently does not do that ) - is it cached?



Business card summary


Is good for now - as connections have last 20 transactions - refer goes to connections page 


Refer page 


Templates for message - cool to have 

Need to have choice to send to seeker or send to business 








When you refer - it goes to connections page





 - new contact - linked to send business card 


When referring from phonebook


Change add new contact to add to referral 







Add to activity summary

When a referral is made - add sender and business to activity summary 



Connections on the go (game changer)

Next phase


People in room press “connections on the go “- and those that have also pressed connections on the go - will be populated on a list - people can then add those connections to referron .... this would be added to connection summary (game changer)


Bump - if they have activated connections on the go / they can bump phones to add each other (linked use qr code - not great experience) 




Rating and Search function for people -cool (next phase)


Monetising activity report - premium version - (next phase)


Once app is good - when someone signs up - option to go to phonebook


“Hey name, click here to download referron and upload your profile - so I can rate you and refer you business .... best (user) 

Sunday, November 10, 2019

How effective is Email Marketing? How do you do this effectively?






If you’re not using email marketing to reach your target audience, you should be. 


Email marketing is one of the most powerful forms of marketing today, and when used with a social media campaign, and a clear idea of your #bamfam - your marketing results can be exponential!


Email marketing (EDM campaigns)  allows you to connect with customers, clients and other businesses in a personable and effective manner.


According to Small Business Trends, 54% of SMEs were open to receive email information on brands they were interested in!


If you give customers what they want - you will get what you want! 


Below are 5 things that you need to know when creating an effective email campaign? 


Have a clear plan of your “funnel”


What is your #Bamfam (book a meeting from a meeting).


Don’t try and sell anything until you build trust .


Be clear on what you want your Prospects to do?


What is the objective of your email campaign? 


Be prepared to connect with them 25 times before building enough #klt to make them buy!!


If you give people what they want and you will get what you want!



Who’s My Audience?


Be extremely targeted. The more you segment your audience identifying their interests - the more powerful the campaign.


We use campaigner that creates lists of people that are interested in what you have to say!


If you have people following you on social media , Facebook or LinkedIn - get their emails through giving them exceptional value if they subscribe to your tribe! 


segment segment segment 


Based on factors like age, product preferences and lifestyles create content that fits the parameters of those things.


If you give customers what they want - you will get what you want! 


Keeping a Content List:


Create or source great content and offers and events that you can share with your Prospects.


Communicate the greatest amount of information with the fewest amount of words possible. 


Consistency:

What is the rhythm of the information you communicate? What’s the flow of your key messaging?


Establishing a regular cadence or rhythm will let your audience know when they should expect curated content. 


Feedback Cycles and Metrics

Analyse the data 


  • Some Important metrics:
    • Open Rate (Don’t stop there)
    • Click-Through Rate (Response rate to links & CTAs)
    • Unsubscribe Rate and Compliant rate (those who dropped off)
    • Conversion Rate (Those who completed the desired action)
    • Number of views
    • Bounce Rate
    • Forward Rate

Following these metrics in more depth and detail will unveil the performance of your emails. They will show you what times, type of content and messages that your consumers or clients respond to the most. Regularly check these insights to improve how your email marketing performs.

Sunday, October 20, 2019

How did Kevin Plank launch a $5b fashion brand - now one of the biggest global fashion powerhouses?




What was the 10X factor ?


  1. Kevin was passionate about football and built a Rolodex of 50 nfl stars 
  2. He identified a need - Wearing cotton T-shirt under his pads was uncomfortable, and always wondered why no one ever made an alternative to a short sleeve cotton T-shirt in the summer and a long sleeve cotton shirt in the winter. “I wanted to build the best T-Shirt in the world for football players” said Kevin 
  3. Innovated - Tested synthetic material to make compression shorts and tops and made his first six or seven prototypes and tested them on his teammates . 
  4. 500 T-shirts were custom-made. Mr Plank then sent three to each of his nrl mates saying “if you like this, try it. And if you don’t like it, please give one to the guy in the locker room next to you.”
  5. Turnover growth - $25k - $160k - $585k - $7m - $440m in 2005 - $1b in 2010 - $5b now 
  6. UnderArmour became a brand  - an ethos - an idea - and you can’t kill an idea 

What’s your 10X factor ?

Thursday, October 10, 2019

Building klt through emotional connection with your team

Great article by Melissa Smith - building klt through deep and meaningful with her team 


It occurred to me today that if anyone else was looking in on my team eating lunch, they would have either thought that our relationship was weird or would have been outraged by the level of personal conversations taking place on every topic imaginable.

We have gone through periods where we have been very close to our team, and other times where we have been burned once too often and have set up structures to ensure that we don't discuss anything other than work and the mandatory "what I did on the weekend" conversations.

For kicks, today we chatted about the things we liked about each other. Instead of being what most people say, it was deep...very deep. For instance, one person said that they liked how everyone including management have each other's back and they had never experienced that before. Another said that our team was their family, and I was like their Mom. 

While leaders are meant to inspire and that definitely was a common thread, we try and get real with our team and have conversations that may be uncomfortable but act as a release. One lovely employee talked about how bullying at high school affected her even now. Another about the issues associated with coming to terms with their sexual preferences. I talked about my desire to have a family by myself through IVF and how my dog dying is going to be worse than anything else I have experienced.

Tears often well in our eyes when we go through something deep and personal but it is by choice that these conversations occur, not because a consultant has come in and asked us to "share". 

Some would say it's too much, other's would say it's refreshing. Who is right and who is wrong? Only time will tell.


Wednesday, October 9, 2019

Unsuccessful Sales Speak

John Dean - (JD) will inspire , enthuse and engage you and your team to become a more effective sales machine. 

We look forward to hear him speak next Thursday 17 October at our Innovation forum.

Below is a great article of his talking about Unsuccesful sales speak and the 5 things you can do to create more effective sales people in your team.




There is a language that unsuccessful sales people have. They use it to diffuse the scent, and ask management to suspend judgement about their performance. And for some reason Sales Managers fall for it, "better the devil we know, cost of finding someone else, upsetting the apple cart...." whatever it is it doesn't make sense!

The language can also be described as having a victim mentality. There is a tendancy to blame many things and never take responsibility for a lost deal. In talking to tens of thousands of sales people I have only ever heard once, one person say that they were to blame for a poor result.

Here are the signs your sales team are doormats that your prospects walk all over.

They tend to answer a question (about deal qualification) with such a long, and irrelevant answer such that everyone forgets the original question.

The pipeline is 10 x the sales target with mostly new opportunities that haven't even been met yet. (They will not sack me if my pipeline is strong).

Responses like..

  • "They will buy next month..."
  • "It was price, we were too expensive"
  • "We lost on functionality"
  • "We are just waiting for one more signature"
  • "We need a better website" (I actually heard this in a sales meeting).

If you recognise this language what should you do about it? Every situation is different but here are some ideas...

  1. Conduct a review of one opportunity. Ask them to tell you about any prospect. See how long they speak for. Rough rule, the longer they speak, the more they know, the better they are
  2. Go on a sales call with them (coaching call), see how much they talk vs listen (As a guide, listening and questioning - 70%, speaking - 30%)
  3.  Prepare a Performance Improvement Plan - a plan to help them improve the situation.
  4. Buddy them up with a high performer.
  5. Get sales training, or organise a coach for them.

Join us next Thursday with JD Dean