Referron fixes  v2 

Connect page

“New contact”

“Send business card”

“Connect”

Should default to this screen 

Connect page should be on one page - currently you have to move up and down  to connect 

Message - should be included in sms to user

sms (and ideally email ) should say

Hey (name) great to connect. Looking forward to collaborate. (Message) Please download my business card to your phonebook https://members.referron.com/bsivc regards (user)

There should be a button to identify whether you want to send to recipient or to save to phone book 

When press connect button - this gets added as a connection and to activity summary 

Would be cool to have a template button that goes to a series of templates for message (same for referral message) (next stage) 

Hamburger index should be as follows 

My profile

Photo goes upside down - needs to be fixed

There should be a line for linkedinprofile -

This should upload your business card https://members.referron.com/bsivc

Connection page 

Add new connection - link to connect /send business card page - 

Should be cached for speed with a button to sync to server 

This should be updated with new connections and referrals (it currently does not do that ) - is it cached?

Business card summary

Is good for now - as connections have last 20 transactions - refer goes to connections page 

Refer page 

Templates for message - cool to have 

Need to have choice to send to seeker or send to business 

When you refer - it goes to connections page

 - new contact - linked to send business card 

When referring from phonebook

Change add new contact to add to referral 

Add to activity summary

When a referral is made - add sender and business to activity summary 

Connections on the go (game changer)

Next phase

People in room press “connections on the go “- and those that have also pressed connections on the go - will be populated on a list - people can then add those connections to referron .... this would be added to connection summary (game changer)

Bump - if they have activated connections on the go / they can bump phones to add each other (linked use qr code - not great experience) 

Rating and Search function for people -cool (next phase)

Monetising activity report - premium version - (next phase)

Once app is good - when someone signs up - option to go to phonebook

“Hey name, click here to download referron and upload your profile - so I can rate you and refer you business .... best (user) 

How effective is Email Marketing? How do you do this effectively?

If you’re not using email marketing to reach your target audience, you should be. 

Email marketing is one of the most powerful forms of marketing today, and when used with a social media campaign, and a clear idea of your #bamfam - your marketing results can be exponential!

Email marketing (EDM campaigns)  allows you to connect with customers, clients and other businesses in a personable and effective manner.

According to Small Business Trends, 54% of SMEs were open to receive email information on brands they were interested in!

If you give customers what they want - you will get what you want! 

Below are 5 things that you need to know when creating an effective email campaign? 

Have a clear plan of your “funnel”

What is your #Bamfam (book a meeting from a meeting).

Don’t try and sell anything until you build trust .

Be clear on what you want your Prospects to do?

What is the objective of your email campaign? 

Be prepared to connect with them 25 times before building enough #klt to make them buy!!

If you give people what they want and you will get what you want!

Who’s My Audience?

Be extremely targeted. The more you segment your audience identifying their interests - the more powerful the campaign.

We use campaigner that creates lists of people that are interested in what you have to say!

If you have people following you on social media , Facebook or LinkedIn - get their emails through giving them exceptional value if they subscribe to your tribe! 

segment segment segment 

Based on factors like age, product preferences and lifestyles create content that fits the parameters of those things.

If you give customers what they want - you will get what you want! 

Keeping a Content List:

Create or source great content and offers and events that you can share with your Prospects.

Communicate the greatest amount of information with the fewest amount of words possible. 

Consistency:

What is the rhythm of the information you communicate? What’s the flow of your key messaging?

Establishing a regular cadence or rhythm will let your audience know when they should expect curated content. 

Feedback Cycles and Metrics

Analyse the data 

• Some Important metrics:
• Open Rate (Don’t stop there)
• Click-Through Rate (Response rate to links & CTAs)
• Unsubscribe Rate and Compliant rate (those who dropped off)
• Conversion Rate (Those who completed the desired action)
• Number of views
• Bounce Rate
• Forward Rate

Following these metrics in more depth and detail will unveil the performance of your emails. They will show you what times, type of content and messages that your consumers or clients respond to the most. Regularly check these insights to improve how your email marketing performs.